Behind the scenes #4 - with Group 2 (ambassador search) and Media Relations Department

Being two different courses who have their very own nature of studies, Advanced Diploma in Mass Communication (Public Relations) Year 2 and Advanced Diploma in Mass Communication (Media Studies) Year 2 join forces as one big team to organise "A Cut Above Charity".

2 courses - ONE BIG TEAM - 9 different mini groups
ONE "A CUT ABOVE CHARITY" EVENT

Each of the 9 mini groups are required to seek for ambassadors who are either famous locally or internationally. The idea behind seeking for ambassadors is that each group need one prominent individual to represent their groups in order to make "A Cut Above Charity" a momentous success among the public at large. Also, we seek to join forces with prominent individuals to create a much impactful message in regards to creating awareness and raising funds for the less fortunate/charity.

Not to forget, the importance of partnering with the media that is mutually beneficial to both parties (the event and media).

Therefore this blog post tells you the story of the Group 2 and their effort to seek for an ambassador (who is part of 988) for their group as well as the journey of Media Relations Department into partnering with 988 as the Chinese radio station for "A Cut Above Charity".

Ambassadors & media partner... From left: Jia Ern (Media Relations Department), Joyce Pee, Lin Yee (988 Advertising & Promotions Executive), Man Yong (988 Advertising & Promotions Executive) , Hui Qi, King Mang (Group 2 leader / Creative Department supervisor) and Chee Yin (Media Relations Department).

Well, there is only one picture to tell you the journey of both groups (Group 2 and Media Relations Department). XD


We are almost there! =)